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Premise: Simply Organic hair care products are created from a simple premise: No dangerous ingredients! The formulations are the safest products for hair available today. The creator of Simply Organic believes in ingredient integrity and mission consistency; from beginning with organic ingredients, to keeping dangerous chemical preservative systems and lathering agents out of the bottle. What would be the point in starting with a pure organic crop of ingredients, only to dump dangerous chemicals in the bottle? It would defeat the purpose of beginning with quality ingredients. At Simply Organic, only the highest quality ingredients are used throughout product formulation.